The most valuable resource a single entrepreneur possesses is the time. This may sometimes cause you to recruit extra people when you can handle all by yourself. The advantage of being a solo entrepreneur is the most inexpensive and fastest means to develop your profits and business. However, there is a common say, “Nothing comes for free in this world”. In other words, that every aspect of your business is on your shoulder which is indeed a hectic jobbing that can be very time consuming but automation helps to save time. Such hectic schedule may provoke you to hire people at work which may be way too beyond reach.
It is irresistible to be on a par with the fresh and innovative digital-marketing ideas; various drip campaigns, social media, social-media and each and every opportunity that are emerging in the domain of market technology.
Though, the big companies across the world now prefer to contribute their whole team to various social-media check, scrutiny and feedback, startup leaders on the contrary must go for comparatively ‘tighter ships’. Very often the Chief Marketing Officer and the CFO is the same person. Challenges like these make it harder to keep pace with the trend in terms of ‘marketing outreach’. This is because these strategies are less effective to adopt. The best solution for all business startup is marketing automation.
Concept of Automation
Processing of automation may seem that you have to hire a robot which will help you in your work, but in reality it is not the same. It may sometimes comprise of specific rules in certain ways to begin the processes when the criteria are fulfilled.
Management of Email
The major time sucking task to perform for a solo entrepreneur is to clear the mailbox. Email automation is the easiest to save some of your precious time from all your day without spoiling your mood. It is very often found that almost every people do not like to go through all the emails and replying to the same individually. It is very true fact that email can divert concentration from the important work. Automation of email will keep all these problems away.
Generating ‘Email Response Templates’
One of the most convenient methods you can save your time is through generating templates. In such cases you have to create or design a template which you can customize as per your need or according to the clients or business. Gone are days when you have to sit in front of your computer and need to type reply for every email. Creating ‘Email Response Templates’ are not at all a difficult task, just follow the steps given underneath:
- Go to a word document with heading and then put the template post the heading.
- From this document just click the heading in the content table to get the suitable template.
If your email application platform is Gmail, you can take the help of plug in like ‘Canned Responses’. It will help you to save your template in Gmail. Now, all you need to do is to select the specific template you need which is saved your email draft.
Implementation of Inbox Rules and Regulations
You can make your own convenient rules to create automated emails or take certain action depending on certain situations which include sender, like and subject like. You can have your inbox automation and mark the email as important. You can also arrange the email as per the folder on the basis of the sender. The sorting is also done to free the main inbox, save the important email and deleting the marketing emails.
Agenda of Social Media
In the present market, social media is very much important for exploring your business and reaching out to new customers. The only flaw of social media that it extra time consuming. Adopting the marketing strategy is the sign of a successful business as you several things on social media throughout the day and on various networks. Luckily, there are platforms where you plan the schedule of social media. This planning will permit you to generate one post which can be posted to various social media platforms. You can also schedule them according to their convenience.
Write a post and choose from amongst social media platforms where you want to post and at what time. It simply means no more wasting of time opting from one media to another media just to post the same updates as this updates can be regulated as per your convenience. Moreover, it works as a great strategy for the single business owner.
Scheduling Meetings and Booking Appointments
Some entrepreneur has long chain of email comprising of various proposals, meetings. The solution is that you can ignore such situations with specific scheduling tools. Various websites namely Calendly and YouCanBookMe permits you to do such process automation. At first you need to arrange for sync with the calendar which will show the availability of dates, you clients for such situations can go to custom line and choose a time. This will in turn makes your client more contented thus satisfied.
Another major advantage for opting for such automation not only it is time saving but it also does not hurt your pocket. Marketing automation involve immense potential for any kind of startup. However, marketing automation must assist customers to help understand the brand better. It also changes the outlook towards your product.